In one interview, Dika was asked about his income as a comedian and stand-up performer. He candidly acknowledged that his earnings were substantial, sparking widespread reactions across Indonesia. The interview video garnered over 2 million views on YouTube, with people becoming increasingly curious about the details of his daily life. Fans began to scrutinize his lifestyle, particularly his wardrobe, with many admiring his commitment to simple living despite his success. However, when viewers noticed Dika wearing a barrel-shaped watch, speculation arose that it might be from the luxury brand Richard Mille (RM). One commenter quipped, "He claims to live frugally, but what version of frugality is this?"
Interestingly, no one could find a matching RM model for the watch he was wearing. As Dika appeared at more public events, keen-eyed fans eventually discovered that the watch in question was not an RM at all—it was the HAOFA K9 Crystal Shark, model 2322, and the pink watch he wore on another occasion was the HAOFA Ceramic Barrel Watch, model 1991. Priced around $700 or approximately 11.5 million Indonesian Rupiah, these watches caught the attention of fans, leading to greater curiosity about the HAOFA brand.
HAOFA, a Chinese brand known for producing high-quality barrel-shaped watches, was soon recognized for its craftsmanship and distinctive designs. While Dika's simple lifestyle and watch choices drew attention, it became evident that he values practicality and elegance in his everyday wear, rather than opting for luxury labels purely for status.
HAOFA is honored to be part of Raditya Dika's style, a man who—despite his wealth and success—chooses what suits him best. In the same way that Dika pursued his career with relentless creativity, carving out his own space in Indonesia's entertainment world, HAOFA draws inspiration from his journey. Once seen as a potential alternative to RM, HAOFA now stands proudly with its own identity, built on unique designs, exquisite craftsmanship, and reliable quality.